For many people, the very words "cheap engagement ring" conjure up an image of an item that is sub-standard at best and is shabby and wholly inappropriate for representing the beauty and blessed coming together that is a marriage, at worst.
This is completely inaccurate though. Buying engagement rings has evolved massively over the last 20 years, particularly with the advent of the Internet. Not only have companies become more competitive on diamond engagement ring prices but a wider variety of styles have been created. Improved techinques of cutting diamonds or alternate ways of setting the diamond for example are just some skills jewellers can put to use to create spectacular looking engagement rings for less.
Almost 80 percent of the cost of a ring is constituted by the diamond, so these kinds of designs can make a real difference. Another major way to reduce expense is by looking at the metal choice. At the moment there is a particular trend towards platinum rings, with many a celebrity opting for this metal. However white gold offers a superb alternative but for less money. It can look equally as stunning as platinum but is valued slightly lower because it is not as durable. Provided you look after your white gold ring though it should not only last throughout your lifetime but become an heirloom to pass on to generations to come. Make sure that when you buy a ring you do it through a reputable source and check that the jewellers is a member of a recognised body such as the British Jewellers´Association.
There is also the option to step away from the traditional diamond solitaire and instead select an altogether more colourful type of ring. Take after members of the royal family and select an engagement ring featuring other precious stones such as emeralds and rubies. Infact, Prince Charles presented Princess Diana with a sapphire and diamond engagement ring, while Princess Sarah Ferguson was given a ruby and diamond engagement ring to match the stunning hue of her hair.
One of the best ways these days to save money on diamond engagement ring cost though is to go through Internet jewellery stores. Without the heavy overhead costs of running outlets and because of the competitive nature of the medium, not only can you find deals of up to 60 percent less then the value of high street store equivalents, but there is also a much greater variety of choice.